Article: “The Terror of Neoliberalism: Rethinking the Significance of Cultural Politics” (Giroux)

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“The Terror of Neoliberalism: Rethinking the Significance of Cultural Politics” by Henry A. Giroux, College Literature, 32.1 Winter 2005, p1-19, published by West Chester Library

“Wedded to the belief that the market should be the organizing principle for all political, social, and economic decisions, neoliberalism wages an incessant attack on democracy, public goods, and non-commodified values” (2)

“citizenship has increasingly become a function of consumerism and politics has been restructured as ‘corporations have been increasingly freed from social control through deregulation, privatization, and other neoliberal measures’ (Tabb 2003, 153)” (2)

“Corporations more and more design not only the economic sphere but also shape legislation and policy affecting all levels of government, and with limited opposition” (2)

“Neoliberalism has to be understood within a larger crisis of vision, meaning, education, and political agency” (3)

“Under the reign of neoliberalism, capital and wealth have been largely distributed upwards, while civic virtue has been undermined by a slavish celebration of the free market as the model for organizing all facets of everyday life” (4)

“Civic engagement now appears impotent as corporations privatize public space and disconnect power from issues of equity, social justice, and civic responsibility. Financial investments, market identities, and commercial values take precedence over human needs, public responsibilities, and democratic relations. Proceeding outside of democratic accountability, neoliberalism has allowed a handful of private interests to control as much of social life as possible in order to maximize their personal profit” (5-6)

“With its debased belief that profit-making is the essence of democracy and its definition of citizenship as an energized plunge into consumerism, neoliberalism eliminates government regulation of market forces, celebrates a ruthless competitive individualism, and places the commanding political, cultural, and economic institutions of society in the hands of powerful corporate interests” (8)

“Neoliberal global policies also further the broader cultural project of privatizing social services” (8)

“[Neoliberalism] is an economic and implicitly cultural theory – a historical and socially constructed ideology that needs to be made visible, critically engaged, and shaken from the stranglehold of power it currently exercises over most of the commanding institutions of national and global life” (12)

Reworked Thesis Outline

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I Abstract

II Introduction

Ø      Can add in “Why Hungary” section here (make it easier to tie points together)

Ø      Can also add in “What’s in a Name” section once it’s condensed

III Methodology

Ø      Should put in elements of neoliberalism criticism as well

IV     Media Flows

Ø      Appadurai, Larkin

V    Setting the Scene: 1950s

Ø      Or maybe call this something broader, like “Historical Roots”?

Ø      Combine minor sections (“Golden Age of Cinema,” “Indo-Soviet Relations,” “Hungary in 1956”)

Ø      Maybe even add in “Industrial Trade” section here if the titled is reworked…

VI     Neoliberalism and Cultural Production

Ø      Need to include some critique of neoliberalism when defining/explaining it

Ø      Also should delve into how culture is produced in this case where economic development drives forth a transnational dialogue of India and Hungary

Ø      Combine “Bollywood’s Industrialization” section too – use this to link the history of economic neoliberalism with idea of cultural production but then use it to lead to transnationality of Indo-Hungarian relationship

VII     Bollywood in Hungary

Ø      Film festivals, India Week

Ø      The difference in how India is legitimized/actively acknowledged (as opposed to vice versa)

VIII    Hungary in Bollywood

Ø      Start with summary of Hungary’s film industry growth/history

Ø      Film analysis of clips from Aks and Hum Dil De Chuke Sanam – including HDDCS screening

Ø      Use screenshots as visuals

Ø      Use this to link to Elmer/Gasher idea of “national erasure” in cinema (grad school writing sample)

Ø      Act of 2004 and showing where this is going (economic film policies impacting cultural production)

IX     Conclusion

Ø      Limited success of Indo-Hungarian relationship to impact cultural production

Ø      Yet it still provides example of how economic change can (not necessarily will) translate to a cultural exchange

Ø      Emerging phenomenon of media-driven transnational relationship

X     List of Works Cited

Winter Quarter Work Outline…

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Wow, I didn’t realize it had been so long since I had posted! After taking a few weeks off in early/mid December, I started up with research again, this time by watching two Hindi movies (Aks & Hum Dil De Chuke Sanam) that had been partially filmed in Hungary. I made clips of these films (not sure if I can post these on the blog) in order to analyze them to see how Hungary is represented.This will help me add in a section breaking down specific moments in these films and analyzing the cultural implications of this filmic representation.

So the thesis is due on March 8th….yikes. My lofty goal is to have a full draft by the end of this month, and spend the last 5-ish weeks editing. Here is my work outline:

Winter Quarter 2011: Tentative Thesis Work Schedule

*tasks listed on the week I’d like to have them done by*


-reread Fall Draft, revise language, send to Nitin for critique

-set up meeting time with him


-incorporate film policy language into draft

-write film clip analysis section

-integrate screen shots

-re-outline whole paper with newly added portions


-develop critical aspect of neoliberalism portion

-figure out how to deal with culture as an industry (rather than intercultural dialogue)

-figure out any lit review additions w/ Appadurai?


-make language more succinct and active, especially in earlier/historical portions

-work on “cultural ramifications” ideas after Bollywood in Hungary portion

– smooth out transitions from one section to the next…consider cutting down heading #s


-blend in lit review portions w/ Appadurai “mediascapes”, Elmer/Gasher “national erasure”? etc

-ideas of diplomacy as a motivation for cultural production/distribution (through film)


-rewrite methodology with new additions in mind

-work more on smoother transitions


-make language more succinct and active à full draft read-through


-rewrite Introduction

-rewrite Conclusion

-rewrite Abstract


-check over all footnotes

-check over List of Works Cited

-read-through of entire draft


Final Draft due!!! (March 8th)

-figure out binding details, etc